Sunil K is Principal Consultant and CEO of Dhruvsoft

Sunil K is Principal Consultant and CEO of Dhruvsoft. Sunil blogs regularly on Cloud Computing and Technology.

25 Habits of Great Force.com Developers

Habits of Great Force.com DevelopersWant to become a “Great” Force.com Developer? One does not become a successful App developer just by training or mere experience. Many of our clients for whom we are developing the Appexchange Apps ask – “We want a Great Force.com Developer”. What makes a Force.com developer great? and other developer not so great. From our experience of over 100 person years of development we realized that to be successful or a great developer you have to learn from the best practices – and Force.com developers are no exception.

There are some best practice habits that we have seen in all successful Force.com developers. In this post we will be listing these habits that make a developer – “Great” Force.com developer.

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7 Coolest Lightning Features of Sales Cloud in Spring 16

Salesforce.com spring 16 Lightening features

Just watched the Release Readiness Live webcast of Salesforce.com for Spring 16. Andy Kung, Meredith Brown, Kayvaan Ghassemieh, Marcus Torres from the Sales Cloud Products Team have given a great preview of what cool features are going to come in Spring 16.

The focus obviously is on Lightning and that is where most of the cool things are happening. In this post we are summing up some of the coolest features to be released in Sales Cloud on Lightening in Spring 16 release. [Read more…]

Seven Reasons to Migrate Your App to Force.com Platform

Why move your legacy application to Force.com / AppexchangeIf you are an application vendor and you already have an app on legacy technologies and you are looking forward to migrate you app to Force.com (or Salesforce.com) platform – here are 7 reasons that can help you make your decision faster. [Read more…]

Marketing Campaigns & Lead Generation

Marketing Campaigns

Tips for successful Marketing Campaigns & Lead Generation

In this post we will be focussing on Marketing Campaigns & Lead Generation. This is part of series of posts on Customer Relationship Management (CRM) providing you best practices and tips to get the best out of your CRM initiative.

What are Marketing Campaigns?

Marketing Campaigns are initiatives that generate leads or prospects for your business. The Marketing Campaigns can be Inbound or Outbound. [Read more…]

CRM Solutions for pharmaceutical industry

Pharma industry and CRMThe pharmaceutical industry comprises different fields including the development, manufacturing & marketing of medicines. These interdependent fields of pharma industry consist of manufacturers, marketers, & biotechnology companies. The CRM solution used by them depends on the nature of their sales processes.

In the following section we are describing the players in pharma industry and CRM solutions they typically use. [Read more…]

5 Ways to Connect Sales to Finance with Salesforce

This post lists five different ways you can connect your Sales team to your Finance team if you use Salesforce. No solution is explicitly better or worse, but depends on your company’s needs, size, growth, and all sorts of other factors. Please contact Dhruvsoft if you’d like a personal recommendation based on your needs. [Read more…]

Do we need a Salesforce.com Administrator for our project?

Do you need a Salesforce.com Administrator for your project? Yes. Yes. Yes. Who wants a system that no one is using, is not user friendly and no one understands it? If you want it – take the risk of not hiring a Salesforce.com Administrator for your Salesforce Project (or for that matter any CRM project). Although your Salesforce.com sales rep will not be telling you this – Salesforce.com recommends having an administrator as a best practice. Salesforce.com administrator will add lot of value to the ongoing success of the project. If you can not afford one full time – go for a shared part time resource from a professional service provider. [Read more…]

How To Avoid CRM Project Failure

No company would like their Customer Relationship Management (CRM) projects to fail. Despite all the good wishes – hundreds of CRM projects fail. Many of them fail to deliver while many fail to complete in the first place itself.

While working on many global CRM projects for some of the large multinationals I have learned to identify some of the key risks that lead to failure of the CRM projects (some of these items here can be generalized to all types of projects although). If we understand these risks and sensitize the project team and executive management with them – many of the project failures can be averted. [Read more…]

CXO’s Guide to Salesforce1

Whether you are a CIO, CSO, CEO (CxO) the announcement of the launch of Salesforce1 by Marc Benioff (Chairman & CEO of Salesforce) yesterday at Dreamforce must of interest to you. We have been told that it is a great new mobile platform with great potential. However a lot questions still remain unanswered about Salesforce1 which we will try to answer in this post. [Read more…]

Nurturing Customer Relationships Using CRM

Customer Relationship Management (CRM) comprises of three words “ Customer, Relationship, and Management. Most CRMs have a transactional view of the customer “They are built on the premise that customer relationship is nothing but the transactions. While this view may be good for capturing and analyzing the data “ it does not helps in nurturing the relationship the most important leg CRM. [Read more…]