Salesforce.com Marketing automation – Why you need it?

Is your company thinking of evaluating Salesforce.com Marketing automation. Here are few reasons why you need it?

Many companies, especially small and mid size business, who have implemented Salesforce.com Sales Cloud often ignore the Salesforce.com Marketing automation. While the implementation focus of Sales Automation – Marketing automation is usually left unimplemented. Mainly because of less headcount – the marketing function is usually last to be included in the scope. [Read more…]