Salesforce Marketing automation

Is your company thinking of evaluating Marketing automation? Here are a few reasons why you need it?

Many companies, especially small and mid-size businesses, who have implemented Sales Cloud often ignore Marketing automation. While the implementation focus of Sales Automation – Marketing automation is usually left unimplemented. Mainly because of less headcount – the marketing function is usually last to be included in the scope.

The need for implementing Marketing automation has never been greater than today. The multi-channel marketing campaigns these days make customers aware of products and companies. The marketers face the challenge of emerging marketing mediums like social media. The need of the hour for the marketing professionals is to track real-time results and return on investment on each campaign.

What is Marketing Automation?

Salesforce Marketing automation (in Sales Cloud) is an integrated marketing application that allows you to automate the marketing processes for Campaign Management, Lead Management, Campaign and Lead Collaboration. Salesforce Marketing automation helps you with tracking data-oriented campaigns. The Salesforce Marketing Solution in Sales Cloud can be used to manage the entire Campaign Life Cycle – Campaign strategy, budgeting, Content Management, Campaign approvals, Campaign Planning, Day to day campaign management.

Integration between Marketing and Sales

Most organizations that implement Marketing and Sales Automation usually face a disconnect between Leads generated by Marketing and leads Consumed by Sales. Successful marketing automation has tight integration between Marketing and Sales.

Salesforce Marketing Automation – Is it only for Large Organizations? Marketing Automation can be used by a company of any size – whether a small five-person implementation or a 5000 user implementation – the need for Marketing Automation and case for it will be the same. We have seen clients using marketing automation experience great results within a short period of time. When integrated with the campaign execution solutions (like email marketing) the Marketing Automation can offer end to end solution meeting all your needs.

Advantages of Salesforce Marketing Automation

Here are some of the advantages that you can experience by effective implementation of Marketing Automation:

  • Automated Processes
  • Accurate Targeting
  • Efficient Planning & Execution
  • Improved Collaboration
  • Consistent resources
  • Campaign Optimization
  • Tight Integration between Sales & Marketing

If your organization is planning to implement Marketing Automation – we at DhruvSoft can help you with customized offerings. Reach us by dropping a mail to to send your requirements and obtain a custom quote.

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