Salesforce.com Marketing automation – Why you need it?

Is your company thinking of evaluating Salesforce.com Marketing automation. Here are few reasons why you need it?

Many companies, especially small and mid size business, who have implemented Salesforce.com Sales Cloud often ignore the Salesforce.com Marketing automation. While the implementation focus of Sales Automation – Marketing automation is usually left unimplemented. Mainly because of less headcount – the marketing function is usually last to be included in the scope.

The need for implementing the Marketing automation has never been greater than today. The multi channel marketing campaigns these days make customers aware of products and company. The marketers face the challenge of emerging marketing mediums like social media. The need of the hour for the marketing professionals is to track real time results and return on investment on each campaign.

What is Salesforce.com Marketing Automation?

Salesforce.com Marketing automation (in Sales Cloud) is an integrated marketing application that allows you to automate the marketing processes for Campaign Management, Lead Management, Campaign and Lead Collaboration. The Salesforce.com Marketing automation helps you with tracking data oriented campaigns. The Salesforce Marketing Solution in Sales Cloud can be used to manage the entire Campaign Life Cycle – Campaign strategy, budgeting, Content Management, Campaign approvals, Campaign Planning, Day to day campaign management.

Integration between Marketing and Sales

Most organization that implement Marketing and Sales Automation usually face a disconnect between Leads generated by Marketing and leads Consumed by Sales. Successful marketing automation has tight integration between Marketing and Sales.

Salesforce.com Marketing Automation – Is it only for Large Organizations?

Salesforce.com Marketing Automation can be used by company of any size – whether a small five person implementation or a 5000 user implementation – the need for Marketing Automation and case for it will be same. We have seen clients using marketing automation experience great results within a short period of time. When integrated with the campaign execution solutions (like email marketing) the Salesforce.com Marketing Automation can offer end to end solution meeting all your needs.

Advantages of Salesforce.com Marketing Automation

Here are some of the advantages that you can experience by effective implementation of Salesforce.com Marketing Automation:

  • Automated Processes
  • Accurate Targeting
  • Efficient Planning & Execution
  • Improved Collaboration
  • Consistent resources
  • Campaign Optimization
  • Tight Integration between Sales & Marketing

If your organization is planning to implement Salesforce.com Marketing Automation – we at DhruvSoft can help you with customized offerings. Reach us by dropping a mail to contact@dhruvsoft.com to send your requirements and obtain a custom quote.

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