A practical guide to designing integrations that keep Salesforce data connected, secure, and reliable as your business grows

Why Salesforce integration needs an architecture, not just connections  

Almost no business runs Salesforce on its own. Sales works in Salesforce, finance runs on an ERP, marketing runs on Marketing Cloud or Account Engagement, support runs on a ticketing platform, and everyone lives in email and calendars. Once two of these systems need to share data, integration is unavoidable.