{"id":323,"date":"2015-12-10T23:52:38","date_gmt":"2015-12-10T18:22:38","guid":{"rendered":"https:\/\/www.dhruvsoft.com\/blog\/?p=323"},"modified":"2024-07-26T09:45:44","modified_gmt":"2024-07-26T09:45:44","slug":"crm-solutions-for-pharmaceutical-industry","status":"publish","type":"post","link":"https:\/\/www.dhruvsoft.com\/blog\/crm-solutions-for-pharmaceutical-industry\/","title":{"rendered":"CRM Solutions for pharmaceutical industry"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-325\" src=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/pharma-1-284x300.png\" alt=\"Pharma industry and CRM\" width=\"284\" height=\"300\" srcset=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/pharma-1-284x300.png 284w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/pharma-1.png 444w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/>The pharmaceutical industry comprises different fields including the development, manufacturing &amp; marketing of medicines. These interdependent fields of pharma industry consist of manufacturers, marketers, &amp; biotechnology companies. The CRM solution used by them depends on the nature of their sales processes.<\/p>\n<p>In the following section we are describing the players in <em><strong>pharma industry and CRM solutions<\/strong><\/em> they typically use.<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dhruvsoft.com\/blog\/crm-solutions-for-pharmaceutical-industry\/#A\" >\u00c2\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dhruvsoft.com\/blog\/crm-solutions-for-pharmaceutical-industry\/#Drug_Manufacturers\" >Drug Manufacturers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dhruvsoft.com\/blog\/crm-solutions-for-pharmaceutical-industry\/#Drug_Marketers\" >Drug Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dhruvsoft.com\/blog\/crm-solutions-for-pharmaceutical-industry\/#Biotechnology_Research_companies\" >Biotechnology &amp; Research companies<\/a><\/li><\/ul><\/nav><\/div>\n<h4><span class=\"ez-toc-section\" id=\"A\"><\/span>\u00c2\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Drug_Manufacturers\"><\/span>Drug Manufacturers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Drug Manufacturers include Active Pharmaceutical Ingredients (API) and Formulations manufacturers and they further classified into:<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-804 \" title=\"CRM Solutions for pharmaceutical industry\" src=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-1024x682.jpg\" alt=\"crm for pharmaceutical industry\" width=\"360\" height=\"240\" srcset=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-1024x682.jpg 1024w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-300x200.jpg 300w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-768x512.jpg 768w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-1536x1023.jpg 1536w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2015\/12\/crm-for-pharmacitical-industry-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/p>\n<p><strong>Active Pharmaceutical Ingredients (APIs) Manufacturers:<\/strong> The raw materials used to manufacture medicines are called Active Pharmaceutical Ingredients. Generally, large setups make APIs because these capital-intensive materials require special environmental conditions. The API manufacturers sell to Generic drugs and patented drug manufacturers. The API companies follow a B2B sales process and also track the post sales activities in their CRM.<\/p>\n<p><strong>Generic drugs manufacturer:<\/strong> The Generic Drug Manufacturers sell off-patented, cost-effective drugs at low prices using no specific brand name. They mostly sell to marketing companies who sell under their own brand. These companies follow both B2C and B2B sales process.<\/p>\n<p><strong>Patented drugs manufacturer.<\/strong>\u00c2\u00a0The patented drug companies develop these medicines through in-house research &amp; development (R&amp;D) or licenses from other firms and then manufacture the drugs under licenses from patent holders. Patented drugs have high-profit margins. These companies either market directly or through other marketing companies. These companies follow an indirect B2C sales process.<\/p>\n<p><strong>CRAMS (Contract Research And Manufacturing Services):<\/strong> The CRAMS companies that provide\u00c2\u00a0the contract services\u00c2\u00a0conduct research or to manufacture drugs under licenses from other companies. They provide these services to other drug manufacturers and mostly engage in business to business sales. Similar to API these companies track the post sales activities \u00e2\u20ac\u201c especially the project completion and revenue pipeline.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Drug_Marketers\"><\/span>Drug Marketers<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The Drug Marketing companies market the drugs in one or more regions. If a drug manufacturing company cannot sell its product in a specific region \u00e2\u20ac\u201c they engage marketing companies to manage sales and distribution. The marketing companies have a distribution channel and marketing channel of medical representatives. Their sales process involves managing the Key Opinion Leaders, indirectly influencing medical practitioners \/ Doctors and collecting consumption information from medical stores.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Biotechnology_Research_companies\"><\/span>Biotechnology &amp; Research companies<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The Biotechnology companies do research and development to develop new drugs and license them to drug manufacturers. Biotechnology companies have a business to business sales process<\/p>\n<p>At Dhruvsoft we have developed custom solution accelerators for each segment of pharma industry. These solutions help a pharma player from a specific segment implement Customer Relationship Management (CRM) solution. For more information on our pharma industry solutions &#8211; contact us.<\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pharmaceutical industry comprises different fields including the development, manufacturing &amp; marketing of medicines. These interdependent fields of pharma industry consist of manufacturers, marketers, &amp; biotechnology companies. The CRM solution used by them depends on the nature of their sales processes. In the following section we are describing the players in pharma industry and CRM [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[100,53,152],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-crm-overview","tag-crm","tag-customer-relationship-management","tag-pharmaceutical","entry"],"_links":{"self":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}