{"id":142,"date":"2019-05-28T10:10:00","date_gmt":"2019-05-28T10:10:00","guid":{"rendered":"https:\/\/www.dhruvsoft.com\/blog\/?p=142"},"modified":"2024-07-26T09:42:41","modified_gmt":"2024-07-26T09:42:41","slug":"salesforce-com-marketing-automation-why-you-need-it","status":"publish","type":"post","link":"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/","title":{"rendered":"Salesforce Marketing automation"},"content":{"rendered":"\n<figure class=\"wp-block-gallery columns-1 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"417\" src=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2020\/07\/salesforce-marketing-automation.png\" alt=\"Salesforce Cloud software for Marketing automation\" title=\"Salesforce Cloud software for Marketing automation\" data-id=\"728\" data-full-url=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2020\/07\/salesforce-marketing-automation.png\" data-link=\"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/salesforce-marketing-automation\/\" class=\"wp-image-728\" srcset=\"https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2020\/07\/salesforce-marketing-automation.png 1000w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2020\/07\/salesforce-marketing-automation-300x125.png 300w, https:\/\/www.dhruvsoft.com\/blog\/wp-content\/uploads\/2020\/07\/salesforce-marketing-automation-768x320.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n<p><em><strong>Is your company thinking of evaluating Salesforce.com Marketing automation? Here are a few reasons why you need it?<\/strong><\/em><\/p>\n<p>Many companies, especially small and mid-size businesses, who have implemented Salesforce.com Sales Cloud often ignore Salesforce.com Marketing automation. While the implementation focus of Sales Automation &#8211; Marketing automation is usually left unimplemented. Mainly because of less headcount &#8211; the marketing function is usually last to be included in the scope.<!--more--><\/p>\n<p>The need for implementing Marketing automation has never been greater than today. The multi-channel marketing campaigns these days make customers aware of products and companies. The marketers face the challenge of emerging marketing mediums like social media. The need of the hour for the marketing professionals is to track real-time results and return on investment on each campaign.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left-text counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/#What_is_Salesforcecom_Marketing_Automation\" >What is Salesforce.com Marketing Automation?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/#Integration_between_Marketing_and_Sales\" >Integration between Marketing and Sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/#Salesforce_Marketing_Automation_%E2%80%93_Is_it_only_for_Large_Organizations\" >Salesforce Marketing Automation &#8211; Is it only for Large Organizations?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dhruvsoft.com\/blog\/salesforce-com-marketing-automation-why-you-need-it\/#Advantages_of_Salesforce_Marketing_Automation\" >Advantages of Salesforce Marketing Automation<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Salesforcecom_Marketing_Automation\"><\/span>What is Salesforce.com Marketing Automation?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>Salesforce Marketing automation<\/strong><\/em> (in Sales Cloud) is an integrated marketing application that allows you to automate the marketing processes for Campaign Management, Lead Management, Campaign and Lead Collaboration. Salesforce Marketing automation helps you with tracking data-oriented campaigns. The Salesforce Marketing Solution in Sales Cloud can be used to manage the entire Campaign Life Cycle &#8211; Campaign strategy, budgeting, Content Management, Campaign approvals, Campaign Planning, Day to day campaign management.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integration_between_Marketing_and_Sales\"><\/span>Integration between Marketing and Sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most organizations that implement Marketing and Sales Automation usually face a disconnect between Leads generated by Marketing and leads Consumed by Sales. Successful marketing automation has tight integration between Marketing and Sales.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Salesforce_Marketing_Automation_%E2%80%93_Is_it_only_for_Large_Organizations\"><\/span>Salesforce Marketing Automation &#8211; Is it only for Large Organizations?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Salesforce.com Marketing Automation can be used by a company of any size &#8211; whether a small five-person implementation or a 5000 user implementation &#8211; the need for Marketing Automation and case for it will be the same. We have seen clients using marketing automation experience great results within a short period of time. When integrated with the campaign execution solutions (like email marketing) the Salesforce.com Marketing Automation can offer end to end solution meeting all your needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Advantages_of_Salesforce_Marketing_Automation\"><\/span>Advantages of Salesforce Marketing Automation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some of the advantages that you can experience by effective implementation of Salesforce.com Marketing Automation:<\/p>\n<ul>\n<li>Automated Processes<\/li>\n<li>Accurate Targeting<\/li>\n<li><span style=\"line-height: 13px;\">Efficient Planning &amp; Execution<\/span><\/li>\n<li>Improved Collaboration<\/li>\n<li>Consistent resources<\/li>\n<li>Campaign Optimization<\/li>\n<li>Tight Integration between Sales &amp; Marketing<\/li>\n<\/ul>\n<p>If your organization is planning to <a href=\"https:\/\/www.dhruvsoft.com\/salesforce-marketing-cloud-implementation-and-support-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">implement Salesforce.com Marketing Automation<\/a> &#8211; we at DhruvSoft can help you with customized offerings. Reach us by dropping a mail to contact@dhruvsoft.com to send your requirements and obtain a custom quote.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is your company thinking of evaluating Salesforce.com Marketing automation? Here are a few reasons why you need it? Many companies, especially small and mid-size businesses, who have implemented Salesforce.com Sales Cloud often ignore Salesforce.com Marketing automation. While the implementation focus of Sales Automation &#8211; Marketing automation is usually left unimplemented. Mainly because of less headcount [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[82],"class_list":["post-142","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-salesforce-com-marketing","entry"],"_links":{"self":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dhruvsoft.com\/blog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}